Monroe’s Motivated Sequence: Five Steps to Persuasion
In this installment of the Viral Octopus knowledge series, we are going to talk about Monroe’s “Motivated Sequence” – a five-step method for persuading people to do something that’s been around for a long time. This effective template for communication is named after professor Alan Monroe of Purdue University who laid out the details in his book “Monroe’s Principles of Speech,” originally published in 1935. It is certainly not a new idea, but it is a great one, as relevant today as it was almost a century ago. While it is most often applied to public speaking, if you think about it, you apply these principles to any communication that aims to get someone to take action, and hence, to most marketing activities. Let’s take a look at these five Monroe’s Motivated Sequence topics, the steps to persuade someone to take action.