Welcome once again to Viral Octopus Magazine’s knowledge series. In our previous article, we talked about five easy to increase customer loyalty. The most important concept is quite simple. To create a real bond with your customers, you need to focus on serving them. If you really want to create a deep bond, you need to go farther than serving your customers’ surface needs. You must strive to understand their deeper needs, their values, and define your overarching mission in a way that aligns with what they believe is important. Purpose-driven marketing, also called mission-driven marketing, lets your customers know you care about the things that they think are important.