A Phone Repair network, heavily relying on phone calls to acquire appointments, struggled to understand which channels (Facebook, PPC, Local SEO, Offline) were making the phone ring and which calls turn into appointments.. Through a well-conceived tracking number and forwarding system, we allowed the customer to get a better view on their paid traffic and SEO efforts. This also allowed them to optimize campaigns not just on initial leads, but on confirmed appointments. After the implementation, using our data the customer reduced CPA by 25% in 3 months.
Phone call tracking is often a white whale for marketers. While some businesses still use phone calls to take reservations and get customers, effectively tracking sources and measuring the success of campaigns that drive phone calls is not...
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Web Analytics Developer
Which numbers will be tracked
Analytics Access on Account Level - Manager
Provide feedback within the timing of the gig.
We have different ways you can choose and communicate to the...
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I'm using AdWords native call tracking feature. What's the difference?
There are two main differences: AdWords call tracking feature works with AdWords traffic only. Thus, you will be able to track just a fraction of your inbound calls, excluding any other referral, organic traffic, social traffic and so on. Second, AdWords forwarding numbers are randomly assigned and not bound to your business. This means that if an user saves a forwarding number, he/she will be unable to reach you another time.
I'm considering a toll-free number. Can I use it?
Sure thing. You can pick a toll-free number and a local number. Some restrictions may be applied on specific countries.
What level of details will I get?
You can keep track of inbound calls on single click level. You will know source, medium, campaign, time of the day, landing page, and other content viewed.
When does my GIG last?
Your GIG lasts for 28 days from the day it starts up.
Is the renewal of the GIG automatic?
At the end of the 28 days the GIG is automatically renewed. Payment will be charged to the credit card entered at the time of purchase. If you do not want to renew the GIG you can do so simply by entering your user area in the "My Subscription" section.