Is this tool hard to learn/understand?
Actually not. You will be easily able to get qualitative insights from your website traffic, so it's the perfect complement to quantitive analytics tools (like Google Analytics, among the others).
What can I do with HotJar?
One really useful feature is visitor recording. Hotjar will let you record the entire visit - this way you can literally watch the movie of how your visitor are interacting with your site. It's incredibly enlightening, as you can see dead ends and issues on critical parts, like account registration and checkout phases. Also, heatmaps will help you understanding mouse pointer flows and understand what grabs your users' attention, what is wrongly assumed to be a button and so on.
Is Hotjar free?
It depends on how complex and wide is your website project, and how much traffic it collects. But if you have a large enough scale that you have to pay, it is worth every dime.
When does my GIG last?
Your GIG lasts for 28 days from the day it starts up.
Is the renewal of the GIG automatic?
At the end of the 28 days the GIG is automatically renewed. Payment will be charged to the credit card entered at the time of purchase. If you do not want to renew the GIG you can do so simply by entering your user area in the "My Subscription" section.
