As an online entrepreneur, you probably focus on making sure that your users engage with your content. Anything from opting in for an offer to purchasing something, or leaving a review. Sometimes it's tough to know exactly what actions...
Web Analytics Developer
General business information
CMS Access/Website Access
Is this tool hard to learn/understand?
Actually not. You will be easily able to get qualitative insights from your website traffic, so it's the perfect complement to quantitive analytics tools (like Google Analytics, among the others).
What can I do with HotJar?
One really useful feature is visitor recording. Hotjar will let you record the entire visit - this way you can literally watch the movie of how your visitor are interacting with your site. It's incredibly enlightening, as you can see dead ends and issues on critical parts, like account registration and checkout phases. Also, heatmaps will help you understanding mouse pointer flows and understand what grabs your users' attention, what is wrongly assumed to be a button and so on.
Is HotJar free?
It depends on how complex and wide is your website project, and how much traffic it collects. But if you have a large enough scale that you have to pay, it is worth every dime.