Location: Irmo, SC (United States) Industry: Professional Audio Gear (Online + Offline) Gig period: 6 months With over 8000 SKUs in catalog and over 200 brands, customer's staff ran Shopping Campaigns with a positive ROAS, but had troubles scaling up results while optimizing costs. This quarter to quarter comparison shows how ROAS lifted up from 1400% to a very interesting 4700%. What we did: Creating different campaign separating best performers (top 50, top 100, top 250 items) from the rest of the catalog, with a specific budget Segmenting the entire catalog in 7 price thresholds allowed us to restart from a more rational bidding while collecting data We than optimized on the base of every single item performance (click volume, impression share, conversion rate, conversion value, conversion value/cost) tweaking the budget until a 'sweet spot' was found for the largest part of the catalog We analyzed data to adjust bids on the base of device, geography, and hour of the day. We created specific bid adjustments for past converters and cart abandoners. We stripped out generic queries and low returns queries Starting Point (Month 1) Campaign Cost: $2,290.50 monthly Conversions: 92 Conversion Value: $32,325.91 ROAS: 1411% Final Results (Month 6) Campaign Cost: $1306.53 monthly Conversions: 121 Conversion Value: $32,325.91 ROAS: 4715%
Google Shopping is a powerful, PPC-based advertising channel for e-commerce websites. It allows you to list and manage a large catalogue of items (and keep it constantly updated in terms of prices and availability) on Google. Above all, it...
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Google Ads Specialist
Web Analytics Developer
Google Merchant Center Access
Google Adwords ClientID (NNN-NNN-NNNN)
Google Adwords Account Access
Google Analytics Access
General Information on your e-commerce activity (e.g target...
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Who can sell on Google Shopping?
Retail vendors from almost any category, excluding merchants who sell vehicles, guns, ammunition, knives, tobacco/ cigarettes, traffic devices, gambling products, or products which require a software purchase. These types of items are prohibited from listing on Google Shopping.
Will you build a Google Merchant Feed for me as part of this gig?
No. This should be achieved using specific modules/plugins for your e-commerce and you are probably going to need a developer. We can do this as through a separate gig.
How do you use to work on Google Shopping campaigns?
We will work on product groupings and optimize them to make sure that every single SKU you are listing reaches its potential in terms of sales and campaign ROAS. We are using homebrewed tools that use collected data to adjust bids.
When does my GIG last?
Your GIG lasts for 28 days from the day it starts up.
Is the renewal of the GIG automatic?
At the end of the 28 days the GIG is automatically renewed. Payment will be charged to the credit card entered at the time of purchase. If you do not want to renew the GIG you can do so simply by entering your user area in the "My Subscription" section.