Accurate data and clear dashboards means better decisions and a faster responsiveness. Understanding funnel leaks and navigation binds helped this health supplements e-commerce understanding which needed to be improved, lifting conversion rate by 15% in a short time.
Google Analytics is the best and the most popular digital analytics software in the world. As a business owner or a marketer you want to see what visitors are doing on your site, how they interact with it, and how the website is doing its...
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Strategist
Web Analytics Developer
Google Analytics - Administrative Access on property level (if preexisting)
CMS Userid/PW
FTP Access if needed
Brief discussion of your goals
What I can actually get from Google Analytics?
Google Analytics can provide you with useful insights on which channels are working and which ones aren’t. Analytics data can help you measure the key performance indicators of your online presence, and allow you to know all the valuable actions and revenue being generated online. From such data you will be able to improve your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the leaks in your online funnels.
Ok, that's nice - but what about the money?
Well, you will be able to understand where you are wasting money. Interpreting the data within analytics you can save simply understanding which marketing efforts are working, which ones need improvement, and which can be dropped.
My former agency just installed the code but no magic happened!
You basically got the car, but you never got the key then. Analytics will let you track the data, but to get more out of it, you really want to set up the goals you want to monitor and report on, so you can see the important elements that are happening online. This can range from phone number clicks, form submissions, online bookings and associated revenue, and so on.
Just that?
Actually a lot more. You can create custom audiences based on the actions any users performs, like abandon a cart, and target your marketing efforts towards them. This way you can make more accurate, better targeted remarketing activities (and more!).
