To help RideWithLocal sell surf camps and surf instruction in Morocco, we wrote a blog post to provide a high-value general over view of what to consider when planning a surf trip in Morocco. The post earned over 6,000 page views in the first month, delighting and engaging readers.
SEO Cornerstone content pieces are articles that completely reflect your business, communicate your mission and are extremely well-written. These are the articles you would like to rank high in the search engines, especially for...
Brief on the topic(s) to cover
Keywords you aspire to rank
List of competitors
Nice to have: Similar content (e.g. from competitors)
What is (or could be) cornerstone content for my business?
A very dense, informative text, a guide, or a summary of the topics that are relevant to your area of expertise. For instance, you want to blog about turntables for audiophiles. Cornerstone content may be a purchase guide: how to pick the correct one for any user budget, how to evaluate their quality, which are the best options and why etc.
Why I should consider one (or more) for my website?
Through cornerstone contents you can educate your visitor on the problems you can solve, attracting visitors who are looking for a complete, accurate information on a topic, and can be a great 'entrance door' to any other part of your website (e.g specific products).
How should I consider cornerstone content within my content strategy?
The idea behind cornerstone content is to help establish your site as an authority in your niche, giving more credibility to the rest of your content on your blog, thus helping your overall online presence. Generally speaking, this kind of content has a better chance of becoming visible when people search for the included topics. As your authority increases, so does your search results for major keywords. Also, a complete and accurate piece of content about multiple faces of a single topic has a larger chance of attracting natural links.