In the daily battle of every marketing (or Digital Marketing) consultant/manager there always comes the time when it is necessary to deal with the definition of the target of a company or a specific product. At one time we used to talk simply about target audiences, today things have become a bit complicated and the […]
When we talk about strategic marketing planning, often – even among the experts –, there is confusion about some basic concepts. It may seem trivial, but knowing how to distinguish between a strategy, a tactic or a technique is essential to avoid falling into cheap errors that can compromise the quality of your advice and the […]