Giovanni Cavaliere, also known as “Johnny”, is a marketing manager with +15 years of experience in the sector. He is part of the LUISS teaching staff for the Brand and Product Management course for the master’s degree in Marketing and is a lecturer in Digital Marketing for the Master of Higher Education at John Cabot University. He worked for large international companies and followed the launch of products and projects in startups, dealing with product marketing, brand management, multichannel marketing and digital marketing. He is currently the Head of the Digital Area for Arti Grafiche Boccia. In 2018 his first book “Brand Management and Reputation” was released. Currently he is also a consultant.
The concept of customer experience has taken on particular importance in the current complex economic landscape. In this context, consumers make their purchasing choices much more carefully, carefully selecting the place where they want to make their purchases. This is because the consumer is no longer looking exclusively for the advantage given by the individual […]