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Omri Orr
Behavioural Designer

My thoughts and visions.
How to Measure Engagement in the Real World

When trying to measure engagement, be it in the real world or the digital one, companies often make mistakes.  In the digital world, startups often watch their subscribers climb nicely, then spend a month or so high-fiving each other only to see a sharp drop that rarely recovers (this is called the shark fin graph). The mistake […]
What Messiness Does to Our Brain

Here’s a piece common wisdom: Some people are simply messy. Put a messy person in a tidy room, and that room will quickly clutter up. Put a tidy person in a messy room, and things will magically become organized. There’s a problem with this bit of wisdom, though. It’s too simple. We once thought the […]
Understanding e-commerce through the eyes of the corner store

Let’s take a moment to talk about the way box design can give us a glimpse into how the e-commerce customer makes choices, with this new article by Omri, one of the great Viral Octopus Experts.
The Chemicals that Affect Design

The human brain is fascinating. Ask it to rate the best wine out of a list and, after carefully tasting them all, it will choose the one with the fanciest label. Place it in front of a game of war, and it will be relaxed and happy, but place it in front of a payment […]