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They say that a goal without a plan is just a wish. SMART goals have existed since the 1980s and have been used by companies ever since to be successful. But lately, many startups and multinational enterprises are switching to the objective and key results (OKRs) method. Why is that? Well, the methodologies both provide […]
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You’ve completed some serious market research. The production and prototyping couldn’t have gone better. Finally, you have a groundbreaking app you’re sure will prove popular. At least, that’s what you thought. Sure, there was a fair bit of fanfare when you launched, but now downloads have plateaued. This is what you’re up against: Google Play: […]
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April wasn’t a terribly busy marketing news month, but there were still a few nuggets of news that will make a difference for keen CMOs. And, of course, one huge story that everyone is talking about. What’s that big story? Well, we’re talking about Elon Musk buying Twitter for an incredible $44 billion. There have […]
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We all know it’s more challenging than ever before to capture that elusive organic engagement on Facebook. But how about advertising? Is the Facebook of 2022 still a valuable platform for your next event or product launch? Let’s take a look at some statistics: CPC on Facebook remains under $1 on average (Databox) Facebook has […]
