The house
of digital
excellence.

It’s true. Everybody and their cat are listening to podcasts in 2020. And it’s not surprising, since we’ve all been stuck at home with not much to do. With people around the world shut away in their homes due to pandemic lockdowns, podcast listenership is on the rise. According to Edison Research, the number of […]

Viral Octopus strongly believes in a society where there are no limits nor boundaries: no gender, no race, no color or sexual orientation matter. Viral Octopus supports #DrawYourPride, the initiative where artists draw their own pride float and share it with the whole world! …Because in Viral Octopus only Excellence matters! #Drawyourpride was conceived by […]

When trying to measure engagement, be it in the real world or the digital one, companies often make mistakes.  In the digital world, startups often watch their subscribers climb nicely, then spend a month or so high-fiving each other only to see a sharp drop that rarely recovers (this is called the shark fin graph). The mistake […]

Here’s a piece common wisdom: Some people are simply messy. Put a messy person in a tidy room, and that room will quickly clutter up. Put a tidy person in a messy room, and things will magically become organized. There’s a problem with this bit of wisdom, though. It’s too simple. We once thought the […]