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Viral Octopus strongly believes in a society where there are no limits nor boundaries: no gender, no race, no color or sexual orientation matter. Viral Octopus supports #DrawYourPride, the initiative where artists draw their own pride float and share it with the whole world! …Because in Viral Octopus only Excellence matters! #Drawyourpride was conceived by […]

When trying to measure engagement, be it in the real world or the digital one, companies often make mistakes.  In the digital world, startups often watch their subscribers climb nicely, then spend a month or so high-fiving each other only to see a sharp drop that rarely recovers (this is called the shark fin graph). The mistake […]

Here’s a piece common wisdom: Some people are simply messy. Put a messy person in a tidy room, and that room will quickly clutter up. Put a tidy person in a messy room, and things will magically become organized. There’s a problem with this bit of wisdom, though. It’s too simple. We once thought the […]

Here we are for a new update.  Coming up with a great idea is hard. Launching a startup is even harder. Launching an innovative startup is a mission. Launching a disruptive startup is a fight to the death.  You will swing from a state of euphoria to deep depression.  Each day that passes without a […]