The house
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excellence.

Here’s a piece common wisdom: Some people are simply messy. Put a messy person in a tidy room, and that room will quickly clutter up. Put a tidy person in a messy room, and things will magically become organized. There’s a problem with this bit of wisdom, though. It’s too simple. We once thought the […]

Here we are for a new update.  Coming up with a great idea is hard. Launching a startup is even harder. Launching an innovative startup is a mission. Launching a disruptive startup is a fight to the death.  You will swing from a state of euphoria to deep depression.  Each day that passes without a […]

Signals, the Viral Octopus News. Digging the digital world. Facebook, Google, and Linkedin roll out new features for users and advertisers, Bezos & Draper get with aerospace companies and aim for the moon, and Nir Eyal teaches you to choose where you focus your attention in Indistractible. [LectiosVoice] Week in review. Digital News Facebook Ads […]

In the daily battle of every marketing (or Digital Marketing) consultant/manager there always comes the time when it is necessary to deal with the definition of the target of a company or a specific product. At one time we used to talk simply about target audiences, today things have become a bit complicated and the […]