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How to Build Customer Loyalty and Boost LTCV by...

Welcome to Viral Octopus Magazine’s knowledge series. This is an article for anyone who wants to get beyond a single sale, and beyond basic metrics of repeat business to build a deep and abiding relationship by truly putting customers first.     Moving Past A Sale To A Larger Goal – LTCV What is marketing? […]

Success of Podcasts in Personal Branding

It’s true. Everybody and their cat are listening to podcasts in 2020. And it’s not surprising, since we’ve all been stuck at home with not much to do. With people around the world shut away in their homes due to pandemic lockdowns, podcast listenership is on the rise. According to Edison Research, the number of […]

ViralOctopus supports #Drawyourpride

Viral Octopus strongly believes in a society where there are no limits nor boundaries: no gender, no race, no color or sexual orientation matter. Viral Octopus supports #DrawYourPride, the initiative where artists draw their own pride float and share it with the whole world! …Because in Viral Octopus only Excellence matters! #Drawyourpride was conceived by […]

How to Measure Engagement in the Real World

When trying to measure engagement, be it in the real world or the digital one, companies often make mistakes.  In the digital world, startups often watch their subscribers climb nicely, then spend a month or so high-fiving each other only to see a sharp drop that rarely recovers (this is called the shark fin graph). The mistake […]

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