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Buyer personas do not exist: how to find the right...

In the daily battle of every marketing (or Digital Marketing) consultant/manager there always comes the time when it is necessary to deal with the definition of the target of a company or a specific product. At one time we used to talk simply about target audiences, today things have become a bit complicated and the […]

Strategic planning: what are the differences between...

When we talk about strategic marketing planning, often – even among the experts –, there is confusion about some basic concepts. It may seem trivial, but knowing how to distinguish between a strategy, a tactic or a technique is essential to avoid falling into cheap errors that can compromise the quality of your advice and the […]

Knowing how to deal with failure is important

What is failure? Why is failure important? What are the options for managing failure? How can we address failure in an organizational context? Failure is often considered a taboo or an outcome to be avoided at all costs. I would like to give you some insight into failure by presenting some best practices from the […]

Introducing H.alg: disrupting the outsourcing market

Comparing Delegation Solutions possible: Marketplace Vs. Agency Vs.Viral Octopus There are dozens of more or less effective delegation solutions. Contractors and their clients to collaborate remotely. Fiverr, PeoplePerHour and design99 allow independent freelancers to offer their services at a base price. Then, there is a myriad of marketplaces, that, to a certain extent are either successful or […]

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