In this installment of the Viral Octopus knowledge series, we are going to talk about Monroe’s “Motivated Sequence” – a five-step method for persuading people to do something that’s been around for a long time. This effective template for communication is named after professor Alan Monroe of Purdue University who laid out the details in […]

In this installment of the Viral Octopus knowledge series, we are going to talk about what psychology can tell us about influencing people. Understanding how people make choices can help us nudge people towards making decisions we want them to make. Five core concepts of marketing psychology provide useful insight into subconscious processes that influence […]

Clear Strategy (CS) has released an impressive whitepaper on the marketing industry entitled ‘From Chaos to Clarity’ outlining the current state of affairs and pointing toward the future for marketers. 2020 was a very chaotic year. CS spoke to over seven hundred CMOs, CEOs, and senior marketers around the world to discover the key issues […]

This week in Viral Octopus Magazine’s Knowledge series we’ll take a look at nine emerging technology trends identified by technology research and advisory company Gartner in their annual Top Strategic Technology Trends report for 2021. The nascent “Internet of behaviors,” distributed cloud computing, AI engineering, cybersecurity mesh, and composable business are among the trends we’ll […]