In this installment of the Viral Octopus knowledge series, we are going to talk about what psychology can tell us about influencing people. Understanding how people make choices can help us nudge people towards making decisions we want them to make. Five core concepts of marketing psychology provide useful insight into subconscious processes that influence […]

Clear Strategy (CS) has released an impressive whitepaper on the marketing industry entitled ‘From Chaos to Clarity’ outlining the current state of affairs and pointing toward the future for marketers. 2020 was a very chaotic year. CS spoke to over seven hundred CMOs, CEOs, and senior marketers around the world to discover the key issues […]

This week in Viral Octopus Magazine’s Knowledge series we’ll take a look at nine emerging technology trends identified by technology research and advisory company Gartner in their annual Top Strategic Technology Trends report for 2021. The nascent “Internet of behaviors,” distributed cloud computing, AI engineering, cybersecurity mesh, and composable business are among the trends we’ll […]

Welcome once again to Viral Octopus Magazine’s Knowledge series. This week, we are talking about tech adoption insights. Research and advisory company Gartner’s Jackie Fenn put quite a feather in their cap back in 1995 when he came up with a general hypothesis about the typical technology adoption curve that came to be called the […]